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What we do
AI for
marketing
AI strategy &
consultancy
Workforce
AI
Agentic AI
AI for transport,
supply & logistics
Who we are

About us

Learn more about who we are, our mission, and the values that guide us

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Explore career opportunities and join a team that’s shaping the future together.

Satalia named Technology Company of the Year at the Multimodal Awards 2026

Satalia named Technology Company of the Year at the Multimodal Awards 2026

Satalia Honoured as a Winner in the 2025 Artificial Intelligence Excellence Awards.

Satalia Honoured as a Winner in the 2025 Artificial Intelligence Excellence Awards.
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Resource hub

Discover resources shaping Satalia's direction and influencing industry trends.

Featured Resource

Route optimisation for Tesco

How is AI revolutionising delivery, logistics, and supply chains?

by Daniel Hulme Satalia Team

AI is reshaping the logistics world, from route optimisation to fleet efficiency, demand forecasting to customer satisfaction. But beyond the hype, what does it actually mean for retailers today?

Learn more about How is AI revolutionising delivery, logistics, and supply chains?

Resources

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How could AI power purpose-driven enterprises?

Learn more about How could AI power purpose-driven enterprises?

Satalia was named Technology Company of the Year at the Multimodal Awards 2026.

Satalia named Technology Company of the Year at the Multimodal Awards 2026

Learn more about Satalia named Technology Company of the Year at the Multimodal Awards 2026

One bold step for retail: How AI is transforming efficiency

Learn more about One bold step for retail: How AI is transforming efficiency

AI and the evolution of work - working with not against AI

All change for the AI evolution of work

Learn more about All change for the AI evolution of work

The Efficiency Debate

Learn more about The Efficiency Debate

Multimodal

Learn more about Multimodal

Microlise

Learn more about Microlise

Satalia, part of WPP, has partnered with Waitrose to optimise its delivery network.

Waitrose and Satalia Transform Online Grocery Delivery with Delivery Route Optimisation

Learn more about Waitrose and Satalia Transform Online Grocery Delivery with Delivery Route Optimisation

Delivery

Who’s winning in the delivery strategy guessing game?

Learn more about Who’s winning in the delivery strategy guessing game?

Route optimisation for DFS

Leaders in Logistics 2025 keynote: a smarter, greener, faster, AI-driven future

Learn more about Leaders in Logistics 2025 keynote: a smarter, greener, faster, AI-driven future

AI business lessons

It only gets harder: 16 business lessons you won’t get from ChatGPT

Learn more about It only gets harder: 16 business lessons you won’t get from ChatGPT

AI isn

AI isn’t a bubble, it’s a mountain

Learn more about AI isn’t a bubble, it’s a mountain

AI-powered audience understanding for Gladius

Learn more about AI-powered audience understanding for Gladius

Route optimisation for Tesco

Smarter middle mile routing for Tesco

Learn more about Smarter middle mile routing for Tesco

AI newspaper distribution

AI-powered newspaper distribution for Alter Ego Media

Learn more about AI-powered newspaper distribution for Alter Ego Media

Workforce optimisation for DFS

How AI is Revolutionising Workforce Management and Optimising Employee Performance

Learn more about How AI is Revolutionising Workforce Management and Optimising Employee Performance

Woman with tablet with digital background

Satalia Honoured as a Winner in the 2025 Artificial Intelligence Excellence Awards

Learn more about Satalia Honoured as a Winner in the 2025 Artificial Intelligence Excellence Awards

Daniel Hulme and Maren Hunsberger discuss enterprise AI

AI in marketing – what do businesses need to know?

Learn more about AI in marketing – what do businesses need to know?

Image of a man in a futuristic office using AI on multiple screens

What is the “AI singularity?” And what should businesses do now to prepare?

Learn more about What is the “AI singularity?” And what should businesses do now to prepare?

Young employee using AI for analysis in futuristic office

The key applications of AI that will change the future of business

Learn more about The key applications of AI that will change the future of business

AI developer focusing on getting the job done

How good is AI at understanding context behind data?

Learn more about How good is AI at understanding context behind data?

Route optimisation for Tesco

Simulating Australia’s biggest ever last-mile grocery shake-up

Learn more about Simulating Australia’s biggest ever last-mile grocery shake-up

AI developers collaborate around computer

Responsible AI Use: where does collective responsibility start, and corporate responsibility end?

Learn more about Responsible AI Use: where does collective responsibility start, and corporate responsibility end?

Young employee using AI to assist with complex business decisions

How will AI help businesses with complex decision-making in the future?

Learn more about How will AI help businesses with complex decision-making in the future?

Daniel Hulme and Maren Hunsberger discuss enterprise AI

The “now and next” of enterprise AI — what you need to know

Learn more about The “now and next” of enterprise AI — what you need to know

Satalia roundtable participants discuss AI

AI hype vs. reality: what we learned from our client roundtable

Learn more about AI hype vs. reality: what we learned from our client roundtable

Generative AI

Beyond ChatGPT: Generative AI is one small part of a ‘Cambrian explosion’ of innovation

Learn more about Beyond ChatGPT: Generative AI is one small part of a ‘Cambrian explosion’ of innovation

AI drives low-cost low-carbon delivery

AI drives low-cost low-carbon delivery

Learn more about AI drives low-cost low-carbon delivery

Home delivery

Home delivery: New expectations in retail

Learn more about Home delivery: New expectations in retail

Founding Satalia

Founding Satalia

Learn more about Founding Satalia

Naming Satalia

Naming Satalia: What does Satalia mean?

Learn more about Naming Satalia: What does Satalia mean?

last mile distribution

Simulation of last mile capability for large supermarket chain

Learn more about Simulation of last mile capability for large supermarket chain

HS Foundation Trust

Home-visit scheduling for the NHS Foundation Trust

Learn more about Home-visit scheduling for the NHS Foundation Trust

Brand AI: E-commerce content for global cosmetics brand

Learn more about Brand AI: E-commerce content for global cosmetics brand

Audience Brain: Global CPG

Audience AI: Global CPG

Learn more about Audience AI: Global CPG

AI strategy for Telco

AI strategy for Telco

Learn more about AI strategy for Telco

Workforce optimisation for DFS

Workforce optimisation for DFS

Learn more about Workforce optimisation for DFS

Workforce optimisation for leading accountancy firm

Workforce optimisation for leading accountancy firm

Learn more about Workforce optimisation for leading accountancy firm

Supplier reliability forecasting for DFS

Learn more about Supplier reliability forecasting for DFS

Route optimisatio

Route optimisation for supermarket chain

Learn more about Route optimisation for supermarket chain

Route optimisation for Tesco

Last mile route optimisation for Tesco

Learn more about Last mile route optimisation for Tesco

Route optimisation for DFS

Last mile route optimisation for DFS

Learn more about Last mile route optimisation for DFS

Infrastructure planning for Gigaclear

Learn more about Infrastructure planning for Gigaclear

Customer journey mapping for UK Telco

Customer journey mapping for UK Telco

Learn more about Customer journey mapping for UK Telco

Customer churn analysis for Tech Data

Learn more about Customer churn analysis for Tech Data

Country risk predictor for PE firm

Country risk predictor for PE firm

Learn more about Country risk predictor for PE firm

AI strategy for hedge fund

AI strategy for hedge fund

Learn more about AI strategy for hedge fund

gender equality #IWD2020

Our commitments to gender equality #IWD2020

Learn more about Our commitments to gender equality #IWD2020

DIKUW hierarchy

Data-driven decision making: Introducing the DIKUW hierarchy

Learn more about Data-driven decision making: Introducing the DIKUW hierarchy